Marketing is a specialised field with major emphasis on building business success, it is a fundamental requirement for any business. The Lahore Business School’s MSc Marketing programme is designed to give you strong management and marketing skills, in order to develop a creative yet critical thinking approach, enabling you to come up with innovative value adding marketing solutions.
The course begins with advanced courses in Financial Management, Marketing Management and Organisational Management, followed by courses in International Marketing, Innovation and Creativity and Relationship marketing.
Semester 1
Semester 2
Business Communication
Organisational Management
Macro Economics & Analysis
Business Maths & Statistics
Strategic Management
Leadership and Change Management
Financial Management
Research Methods
Marketing Management
Semester 3
Semester 4
International Marketing
International Marketing Consultancy
Retail Marketing
Creativity & Innovation
New Product Development
Services Marketing
Advertising
Advanced Independent Study (Thesis)
Fact File
Short Title:
MSc MKT Type & Duration:
Full-Time or evening, 2 years Entry Requirements:
4 year BBA/BSc/BA/B.Com/BCS or equivalent or MS degree from chartered university with a minimum or 2nd Division.
Applicants with 3 years BS/BA/B.Com./BCS degree will be required to complete additional 18 credit hours.
Career Direction
Graduates may go on to work in a diverse range of fields including: marketing, marketing research, brand management, advertising, new product development, public relations and customer relationship management.
Chartered by the Government of Punjab
HEC Recognised (’w’ ranking)
Ranked among the top 500 Universities of the world (THES & QS)
