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BA (Hons) Marketing
 

Marketing in itself is a philosophy that underpins and informs business decisions, placing a profound importance on the needs, wants and aspirations of consumers. This degree programme will introduce you to key business concepts within the contect of a customer orientation while allowing you to develop business skills.

Year One will develop your fundamental understanding of management principles, followed by a deeper understanding of these in Year Two and Three. Year Four follows on to the specialisation in Marketing, with emphasis on marketing management, strategy and communications.

Semester 1 Semester 2
Business English & Lingustic Development Business Communication
Accounting I Micro Economics
Computer Orientation Accounting II
Introduction to Behavioural Science Skill Development
Business Mathematics & Statistics Principles of Management
Semester 3 Semester 4
Inferential Statistics Business Ethics
Principles of Marketing Business Research and Applications
Pakistan and Islamic Studies Case Studies
Cost Accounting Business Finance I
Macro Economics Human Resource Management
Semester 5 Semester 6
Business Finance II Entrepreneurship
Management Information Systems Sales Management
Cases in Pakistan Economics Business Institutions
Consumer Behaviour Business Law
Strategic Planning & Management Global Strategy
Semester 7 Semester 8
Marketing Management Dissertation or Project
Marketing Strategy  
Integrated Marketing Communications  
International Marketing  

 
 
 
Fact File

Short Title:
BA (Hons) MKT
Type & Duration:
Full-Time, 4 years
Entry Requirements:
FA/FSc or GCE A-levels or equivalent degree from a chartered university with minimim 2nd division.
Career Direction
 

BA (Hons) Marketing students are well sought after in the industry and are equipped to handle a wider range of business and marketing careers. Most are in high demand in areas such as communication, marketing, market analysis, management consultancy, advertising and are desirable in any business context.

You may also choose to progress onto a postgraduate course at Lahore Business School.

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